MOVE AS ONE
A crowd becomes one runner.
Across the square, you see a single athlete in stride. Up close, the silhouette resolves into hundreds of individual runners. The viewing distance changes the meaning of the image.
The main facade carries the collective figure. Portraits on the adjoining wall bring individual runners into focus, and street banners take the idea down to eye level. One campaign gives each format a different part to play.
Discuss a brief ↗
In the underpass, passing pedestrians see the campaign in sequence. Movement, the headline and the group portrait each have their own panel.
Between Floors↗