Oddly Good
A crooked carrot gets the whole wall.
The fork in the carrot gives it a stance no perfectly straight vegetable could have. Enlarging that detail turns an overlooked piece of produce into the lead character in a retail campaign.
A red field, a single photograph and two words are enough for the street. At the market stall, the same colours return on paper wraps where the produce can be picked up.
Discuss a brief ↗
The headline comes down to hand level on the produce wrap. The carrot beside it supplies all the photography the shelf needs.
Listening Atlas↗