Falyra
From the Studio / Packaging & Brand Identity

Altitude in Ink

Three coffee pouches in oat, terracotta and cacao share a mountain line across their fronts.

A mountain across three packs.

A coffee pack has only a few centimetres to tell a story. We used that constraint across a family of three, drawing a single mountain that becomes visible when the packs stand together.

The contours meet at the folds. A tall serif name, a two-digit number and a distinct paper colour make each pouch recognisable on its own.

Falyra studio concept · Packaging & Brand Identity
Discuss a brief ↗
A terracotta print proof shows the mountain contours continuing over the folds of a coffee sleeve.
In application

The unfolded print shows where the ridgeline crosses a crease. Those points determine how the drawing will meet its neighbour on the shelf.

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