Falyra
From the Studio / Outdoor Advertising

Room to Read

A reader sits on a timber bench shaped like an open book beside a Room to Read poster.

A place to turn a page.

A reading campaign begins with a practical question. Where can someone stop for a few minutes and open a book? The invitation sits exactly where it can be used.

Layers of timber give the seat the profile of an open book. The poster carries just three words. Together, the object and the headline make the same invitation at two different scales.

Falyra studio concept · Outdoor Advertising
Discuss a brief ↗
Layers of timber bend into the spine of the bench beside an open paperback.
In application

A section through the seat reveals the laminated timber edges. Their thickness gives the wooden pages a scale a reader can sit on.

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After the Cut
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